Architecting Systems. Automating Operations. Connecting Businesses.

I'm Amohelang Lawrence Madiba, a South African Systems Architect and Founder of Fadaeco & Adview. I design the digital pipelines, backend infrastructure, and AI automation layers that help businesses scale securely.

Multi-Tenant SaaS ArchitectureLow-Latency Backend SystemsAI/RAG Automation PipelinesOmnichannel API Integration

From a Windows XP machine to building systems that scale

A journey rooted in curiosity, disciplined learning, and a commitment to solving real business problems through software.

2015–2017

The Spark

While in high school at Tholang SSS, my father bought me my very first computer, a modest 32-bit Windows XP machine with 2GB RAM. Though it was too weak to run modern development suites, knowing the sacrifices made to buy it sparked my obsession with technology. I promised myself I would build software that changes lives.

2018–2020

The Foundation

I pursued Information and Communication Technology in Software Development at Durban University of Technology. To bridge software and hardware, I completed Cisco Networking Academy courses in Network Essentials and IoT, grounding my work in both code and infrastructure.

Today

The Philosophy

I believe in solving real-world, daily challenges. Whether working independently or leading cross-functional teams, I focus on security, scalability, and robust architecture, transforming manual business operations into automated, production-grade systems.

Building businesses on solid engineering

From ISP infrastructure to enterprise AI platforms, products designed, built, and operated end to end.

Telecom / Cloud InfrastructureEst. 2022

Fadaeco

A comprehensive Internet Service Provider offering high-speed Fibre (FTTH/FTTB), ultra-fast 5G, Fixed LTE, VoIP, and secure cloud hosting solutions across South Africa.

  • Built to keep modern businesses reliably connected
  • Integrated with cloud-based cybersecurity systems
  • Automated provisioning and operational workflows
SaaS / Automation / AIEnterprise Platform

Adview

An all-in-one business communication and automation hub. Unifies WhatsApp, SMS, web chat, and VoIP into a single dashboard, powered by built-in CRMs and POPIA-compliant AI customer service agents.

  • LLM-driven agents with RAG pipelines
  • Custom SIP-to-AI voice bridge in Go
  • Multi-tenant isolation with granular access control
Education / UI-UX DesignDigital Academy

EffectiveWing

A digital academy designed to teach beginner developers web design, UI/UX, and creative confidence, built on the belief that coding is a powerful career equalizer.

  • Structured learning paths for aspiring developers
  • Focus on practical design and front-end skills
  • Empowering the next generation of South African talent
Booking & Workforce Portal

Thusa Basadi Cleaning Services

Custom booking, scheduling, and contractor onboarding portal to automate service management and recruitment operations.

  • Customer-facing portal with calendar booking and real-time admin notifications
  • Contractor profile portal with document upload and job application workflows
  • Secure admin verification interface for applicant pipeline management
Lead Routing & Quotes

Style Africa Paving

Custom lead routing and quote management system to streamline client ingestion and sales pipeline visibility.

  • Consultative discovery sessions mapped manual procedures into automation roadmaps
  • Automated pipeline triggering SMS alerts and rich-text email notifications
  • Centralized admin dashboard to organize, filter, and process incoming quotes

Proven execution across enterprise and startup environments

A track record of leading technical initiatives from discovery through production deployment.

Lead Systems & Automation Engineer

Fadaeco / Adview

Architected and developed a high-performance multi-tenant SaaS platform focused on autonomous operations, leveraging PostgreSQL and Go.

  • Built omnichannel communication pipelines across WhatsApp, SMS, and web widgets
  • Engineered LLM-driven agents with RAG for invoicing, payments, and customer queries
  • Designed PostgreSQL schema for multi-tenant isolation and high-speed query performance
  • Developed a custom SIP-to-AI bridge routing telecom infrastructure into Gemini and Deepgram

Software Developer & IT Specialist

Stokkafela

Led full-stack development and system administration for a major retail and wholesale brand operating five regional branches.

  • Built a custom sales rep dashboard with Laravel and MySQL for performance tracking
  • Spearheaded ERP cloud migration from IQ Retail Enterprise to a centralized environment
  • Engineered and optimized the central e-commerce platform with payment and notification microservices

Durban University of Technology

ICT, Computer Software Engineering

2018 – 2020

Cisco Networking Academy

Network Essentials & IT Administration

2018 – 2020

Cisco Networking Academy

Introduction to IoT

2020

freeCodeCamp

Front End Development

2020

Tools and practices built for production

A full-stack toolkit spanning backend engineering, AI automation, infrastructure, and delivery methodologies.

Go (Golang) / FiberNode.js / ExpressPHP (Laravel)Python (Django)ASP.NETHigh-Performance Microservices

Have an idea or need to automate your operations?

I'm always open to discussing new ideas, system architecture consultancies, collaborative ventures, or senior engineering roles. Drop me a line.

Get in touch

Whether you're building a SaaS platform, need backend architecture, or want AI automation — I'd love to hear about your project.

Email

hello@amomad.com

Location

Gauteng, South Africa

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